Omnichannel conference speaker
Core model evangelist
Are Gjertin Urkegjerde Halland is the inventor of the Core Model. He has 25 years of experience with strategy, communication, and product development. He has worked both as a consultant and in-house with business strategy, innovation processes, user research, UX design, content strategy, and information architecture. From 2006 to 2019 he worked for the Norwegian digital agency Netlife Design, implementing the core model as a cornerstone methodology. He now works as an independent coach, speaker, facilitator, and consultant, helping people take advantage of the simple power of the Core Model.
I come from the Norwegian fjord called Urke, on the west coast of Norway, with 38 inhabitants surrounded by majestic alps going steep down in a narrow and scenic fjord. You have to see it to believe it :-)