Omnichannel in pharma & life sciences

Session Series
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Unleash pharma's omnichannel potential. Explore AI-driven next-best-action, modular content, data integration, and the future of omnichannel. Join us for insights and strategies.

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From the archive

Building the foundation of content intelligence in Eli Lilly’s DAM

When: Friday, June 11, 2021. 1:45 pm to 2:30 pm, Europe/Amsterdam (Convert time)

One of big pharma's leading omnichannel DAM case studies from Eli Lilly. See how regional brand portals brought tears of joy to their user's eyes.

From the archive

How medical content transformation is enabling better customer experiences

When: Tuesday, June 14, 2022. 2:30 pm to 3:15 pm, Europe/Amsterdam (Convert time)

Discover Roche's transformative journey towards customer-centricity amid disruptive events, focusing on content transformation and stakeholder understanding.

Natercia Rodrigues
Roche Pharmaceuticals
Noz Urbina
Urbina Consulting

From the archive

Let’s innovate our omnichannel engagement with examples from the healthcare industry

When: Wednesday, June 15, 2022. 12:10 pm to 12:55 pm, Europe/Amsterdam (Convert time)

Venture into cutting-edge technologies like XR/VR with Lilly, exploring their potential to revolutionize customer experiences in pharma


Podcast Ep. 21 – Omnichannel first steps at Dechra Pharmaceuticals

When: Thursday, June 15, 2023. 4:00 pm to 4:40 pm, Europe/Amsterdam (Convert time)

Dive into Dechra's early omnichannel journey with marketing head Thomas Molenaar, exploring integration, strategy, and the human side of operations.

Thomas Molenaar
Dechra Pharmaceuticals


Omnichannel vision, alignment and execution: A life sciences cautionary tale & case study

When: Tuesday, July 4, 2023. 4:00 pm to 5:00 pm, Europe/Amsterdam (Convert time)

Learn the dos and don’ts from a life sciences case study on transitioning to a customer-centric omnichannel approach amid organizational and data challenges.


Pharma & AI: How artificial neural networks enable computers to think like us

When: Tuesday, September 19, 2023. 4:30 pm to 5:30 pm, Europe/Amsterdam (Convert time)

See examples of how AI is being used to streamline data-heavy tasks and content creation for pharma and med device companies.

Val Swisher
Content Rules Inc.


Omnichannel in pharma: Scaling up your content operations

When: Wednesday, September 27, 2023. 5:00 pm to 6:00 pm, Europe/Amsterdam (Convert time)

Join this session with Sanofi's Monica Mercer, where we examine how pharma companies are getting started with and scaling omnichannel solutions.

Monica Mercer
Sanofi US-Vaccines
Noz Urbina
Urbina Consulting


Transform traditional content into intelligent modular content

When: Thursday, October 26, 2023. 4:00 pm to 5:00 pm, Europe/Amsterdam (Convert time)

Explore how Eli Lilly converted human-only documents to modular content, friendly for both human & machines, enabling scalable automation.

Cecil Lee
Eli Lilly

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