Why attend OmnichannelX?

Strong omnichannel relationships are something most organisations want, but few know how to build them effectively. In the words of the legendary marketer David Ogilvy, “If you want to get ahead in your agency, become an expert in something no one else knows anything about.”

Forget your job title for a moment. There are already lots of conferences organised around job titles, and they all talk about being customer-centric, but this is your first chance to attend a conference organised around the customer.

OmnichannelX is about the challenge that we – digital content strategists & content marketers, designers, marketing strategists, digital developers, or the other jobs related to communications – are all collectively facing: delivering excellent experiences to our audiences that deliver lasting ROI. It’s where content strategy meets design, and just enough technical understanding, to help you create greatness.

How do I get my manager to approve my request?

If your organisation is trying to…

...get ahead of the tidal wave of new content demands
You can say:

“This conference is the biggest concentration of omnichannel case-studies in the world. That means there’s nowhere better to learn how to tackle the new challenges facing us.”

“There are so many communications channels open to us these days. Maybe we’re letting some great opportunities slip through the cracks. It looks like this conference can help us identify some potential problems before things get expensive.”

“Attending will help me take my skills beyond just websites – I’ll be able to help with print, chatbots, and channels we’re not even considering yet!”

Some stats to get you thinking

OmnichannelX event attendees were:

  • 94% “very satisfied”/“satisfied” with the quality of the workshops they attended
  • 100% “very satisfied”/“satisfied” with the “overall quality of the material presented”

Past attendees said they: 

  • loved speakers’ concrete case studies and examples
  • felt inspired by the speakers and the event’s buzzing atmosphere
  • enjoyed meeting many new people, networking, and sense of community
  • appreciated the event’s unique multi-disciplinary approach
  • went home with many ideas and next steps to share with colleagues, and
  • felt the warmth of the organisers and the breadth of topics was truly impressive!
The market is saying:
  • 94% of respondents view today’s B2B omnichannel reality—in which customers buy face-to-face, remotely, and online—as being as effective or more than before COVID-19. (McKinsey)
  • B2B customers now regularly use ten or more channels to interact with suppliers (up from just five in 2016). (McKinsey)
  • 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. (Marketing Week)
  • Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in-store visits by customers. (Think With Google, 2021)
...drive increased engagement and revenue
You can say:

“This conference will help us keep our voice consistent, our messages and story straight, and our content up-to-date – on multiple channels”

“The speakers at this event can show us how to improve engagement and drive action, moving users’ journeys forward using all – or at least more – of our channels together”

“We’ll be able to share more of our market understanding across projects and teams, so we can apply insights across our business”

“Cross-channel issues frustrate our users and make us look unprofessional. We could learn how to stop that from happening!”

Some stats to get you thinking
  • Campaigns integrating 4 or more digital channels will outperform single or dual-channel campaigns by 300%. (Gartner Research)
  • B2B Buyers are more willing than ever before to spend big through remote or online sales channels, with 35% willing to spend $500,000 or more in a single transaction (up from 27 percent in February 2021). Seventy-seven percent of B2B customers are also willing to spend $50,000 or more. (McKinsey)
  • Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
  • B2B buyers have settled on a roughly even 1/3 of engagement across traditional interactions (in-person meetings, direct mail, fax), remote (phone calls, video conference), self-service (portals, e-Commerce) at every stage of buying cycle (research, evaluation, ordering, reordering) (McKinsey)
  • 8/10 B2B leaders say that omnichannel is as or more effective than traditional methods (a rise from 54 percent at the start of the pandemic to 83 percent in February 2021). (McKinsey)
...improve processes and drive efficiencies
You can say:

“We’ll learn to stop creating redundant, duplicate, costly content, and start to reuse assets across pages, deliverables, audiences, and channels”

“I think we’re bleeding cash because our content operations are not in line with the current market challenge. This conference might help us analyse processes and reorganise for scale.”

“I’ll be able to see how leading companies have implemented frameworks that help them make decisions faster, and once, across multiple channels”

“This event will help us build a globalisation-ready, scalable content and design strategies (on the web and beyond)”

Some stats to get you thinking
  • Omnichannel is an area where even established brands can be first-movers. 26% of companies have yet to take any action regarding an omnichannel strategy. (Rakuten)
  • 87% of customers think brands need to put more effort into providing a seamless experience. (Zendesk)
  • For ~60% of marketers & execs, personalisation still acts as a channel-specific solution integrated with only some elements of the tech stack (pure360)
...tackle a specific upcoming project or campaign
You can say:

“Our audience wants meaningful, value-added content personalisation. This event will show us how to build usable processes that let us get leverage our of the personalisation capabilities in our platforms.”

“This event will teach me methods for designing services that are complete and comprehensive, covering all the ways our clients connect with us.”

“We want to be able to reach new audiences and markets, but we need to learn how to balance that with our current workload. These case studies will really help.”

“I want to understand the implications of new solutions and techniques – from chatbots to AR – before our competitors beat us to it.”

Some stats to get you thinking
  • 60% of marketers struggle to personalise content in real time – yet 77% believe it’s crucial (cmo.com)
  • Omnichannel communications campaigns are highly measurable. Every dollar spent in tracking the output of your channels returns $13. (Nucleus via mGage)
  • Georgia State University organized and automated, omnichannel knowledgebase library returned a 372% ROI in 4 months, with an annual benefit of over a million dollars. (Nucleus)
...become part of a community that can help, and might even come work for you
You can say:

“There will be lots of people to meet that are interested and knowledgeable in new issues we’re facing. I can bring back lessons learned from a unique community of practice.”

“I’ll have the chance to better my understanding of how my job influences and connects with other roles so that we collaborate more effectively.”

“This event is going to attract people who want to work on the cutting edge. Those are the kind of people we want on our team!”