How to Use Journey Mapping to Yield Fresh & Creative Ideas (AMA Webinar, 60 min)

On-demand webinar

This AMA-hosted webinar features Noz Urbina discussing omnichannel journey mapping and how it relates to creativity.

Journey mapping fosters and facilitates teams developing empathy. When done properly, it helps to get to the heart of your audiences’ wants and needs. Its roots are in service and product design, but when you apply the principles to marketing, it shines as an extremely fruitful methodology for team-based creative work.

There were several additional citations to other content mentioned in the session, so all links have been collected for you here:


Watch free online on ReadyTalk.


If you like the session, the slides are available here.

Post-session Q&A (20min)

Noz answer’s a series of viewer questions on YouTube.

About Noz Urbina

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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.