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Content, Seriously is a specialist consultancy helping organisations that treat their content, well, seriously. We help organisations that want to better their brands, personalise content, scale products, and services, and manage risk understand that information enablement plays a big part. How? Content operations - we design content production systems that enable organisations to operate with the most efficiency, designed for their specific set of circumstances. It’s all part of increasing the effectiveness of the value chain and future-proofing for growth.
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This content quad shows the depth of content and the connection between strategy, editorial, operations, and growth. In an organisation that has the need for information enablement – personalisation and scale – a representation of that complexity is a helpful tool.
This white paper deals with how the new value network in the content industry affects the production of corporate marketing and informational content in response to changing information needs. In content production, disruptive innovation, the purpose of which is to create a new market and value network, has been happening incrementally, though the markers for intangible value have been hard to detect.