Omnichannel conference sponsor
[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalised customer experiences.
Clients rely on [A] to orchestrate the content strategy, engineering, and operations that power intelligent, personalised customer experiences. Use the power of the [A] Content Intelligence Framework to assemble and organise the people, process, and technology necessary to meet the publishing and customer experience demands facing knowledge-rich enterprises in an era of unprecedented change and scale.
Learn more about [A] at simplea.com, or follow [A] on twitter at @SimpleATeam.
Video: How Teams Prioritize Delivery Channels | Omnichannel Customer Experience Roundtable Highlight
Find out how teams are prioritising delivery channels during the “customer touchpoint explosion” in this Roundtable highlight clip featuring OmnichannelX speakers
- Cruce Saunders – Founder and Principal, [A], and
- Noz Urbina – Founder and Principal Consultant at Urbina Consulting and Programme Director of the OmnichannelX Conference
alongside industry omnichannel strategy specialists
- Alex Montuschi – Global Omnichannel Lead, Growth Marketing, Cisco
- Jonathan Foster – Principal Content Experiences Manager, Edge, Mobile, & Conversational UX, Microsoft
- Jon Hanke – Enterprise Content Strategy Manager, U.S. Bank, and
- Julie Lane – Digital Experience Executive, Financial Services Strategic Advisor, Next Mortgage.
Article: The Next Generation of Intelligent Customer Experiences
Description: The path to intelligence involves more collaboration and orchestration than ever before. Fluid interaction between content, processes, and customer-spawned data is now mandated for any enterprise to thrive in this new customer experience environment. Hear insights into how intelligent content fuels omnichannel experiences and creates opportunities for more mature customer interactions.
Article: What is Intelligent Customer Experience?
“In the traditional approach employed across many digital experience teams today, content gets crafted as ‘pages’ or ‘interfaces,’ and delivered to a single endpoint. In the new era of ICX, content must perform work across more than just one page, interface, or customer interaction.” Learn more about what defines intelligent customer experiences, and the five steps towards starting to achieve them.
Article: What is a Content Services Organization?
The demand for more relevant content interactions across platforms is constantly growing. How can an organization or team reorganize to craft more sustainable, effective, and intelligent customer experiences? Discover the new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO).
Article: Structure and Semantics for Context
Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics. Explore the role of content structure and semantics, governed by a content model, and how they work together to reduce friction for both the content’s authors and consumers.
Article: Dimensional Customer Experiences: Emerging Methods for AR/VR Content Workflows
In customer experience and communications, the goal is to deliver the right content interactions as seamlessly as possible. When augmented reality superimposes content over real-world environments, we are getting even closer to meeting users where they are in realtime, effectively creating a bridge between our customer’s world and our own. Learn how AR and VR technologies will play a significant role in next-generation customer experiences, and how intelligent content fuels AR and VR capabilities.
Omnichannel Conference 2021 Gold Sponsor