Omnichannel conference speaker

Noz Urbina

Noz Urbina

Urbina Consulting
Omnichannel content strategist & designer

Noz Urbina is one of the few industry professionals who has been working in what we now call "multichannel" and "omnichannel" content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually-relevant content experiences in any environment. Noz is co-founder and Programme Director of the OmnichannelX Conference and Podcast. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master's Programme in Content Strategy at the University of Applied Sciences of Graz, Austria.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges, but his mission is to help all brands be able to have relationships with people, the way that people have with each other. Past clients have included Johnson & Johnson, Eli Lilly, Roche, and Sanofi Pharmaceuticals; Microsoft; Mastercard; Barclays Bank; Abbott Laboratories; RobbieWilliams.com; and hundreds more.


Fun Fact

I wrote the world's first website "About you" page (instead of an "About us") and I compose electronic music and do therapeutic massage in my spare time.


Additional content

Other Resources

Article: “Adaptive Content: The Omnichannel Technique You Need to Implement” on the Content Marketing Institute Blog
A definition and contextualisation of omnichannel content strategy and adaptive content that examines their value proposition for content marketing.

Video: What is Omnichannel?
In 1.5 minutes, Noz Urbina walks through the meaning of omnichannel.

Podcast: “A Responsive Web Design Podcast” with Karen McGrane & Ethan Marcotte
Single-source, multi-channel, omnichannel—what does it all mean for responsive web design. Noz Urbina helps us sort things out.

“It still kind of flips me out that m-dots ever existed or the idea of having a separate website for each channel. How did that ever occur to anybody as being a good idea?” – Noz

On-demand Webinar: Content design and modelling: unifying design, governance, and systems for omnichannel
This session, hosted by GatherContent, introduces a proven, scalable analysis and design methodology that brings together various stakeholder types around diverse, multi-touch-point customer journeys. It touches on various aspects of design but focuses on designing content that is intended for diverse and dynamic needs.

Podcast: “AI (chatbots) and Structured Content” on “Insert Content Here” with Jeff Eaton
Noz returns to the ICH podcast to discuss how channels like chatbots and conversational interfaces fit in with the rest of your omnichannel strategy.

Past event sessions