Omnichannel conference speaker

Rob Punselie

ContentKings
Principal consultant

Rob Punselie is principal consultant and founder of ContentKings, a Dutch consultancy firm in Rotterdam leading clients towards digital customer success. He is a seasoned UX researcher and consultant. Together with his team he managed 400+ successful international digital projects over the last 20 years.

Additional content

Article: “In vijf stappen een behoefteonderzoek naar echte customer jobs (JTBD)

Jobs To be Done stelt je in staat om te focussen op het wérkelijke probleem van je klant. Ontdek de Jobs To Be Done van je klanten met een behoefteonderzoek.

Vlog: “Pundit #5 Overtuigen met cijfers”

Hoe overtuig je mensen met cijfers? Voorbeeld: de Corona case.

Article: “

In this article, Rob Punselie will explain why JTBD is vital for discovering the real reason people engage with your business and your platform. Through extensive experience with jobs to be done, he has seen how it helps focus resources and encourage innovation.

Past event sessions

2022 – Creating digital customer success through the ‘Jobs-to-be-Done’ method: The disruptive power of omnichannel content
2022 – Breaking barriers in Healthcare
2021 – Improving healthcare information & innovation
2021 – Did you get the wrong pill?
2021 – Achieve omnichannel success applying the Jobs to be Done framework
2020 – Managing conflicting visions on customers & digital success: War & Peace in a digital age
2020 – Customer loyalty in the Digital Age
2019 – Customer loyalty in the Digital Age: Customer loyalty in the Digital Age - Examples and Lessons Learned