Omnichannel conference speaker
CEO, Brain Traffic. Producer, Confab and Button. Content Strategist at large.
Kristina Halvorson is a content strategist, author, and speaker. She is the founder and CEO of Brain Traffic, a content strategy consultancy that helps organizations improve their content strategy, governance, and workflow. Kristina is also the author of "Content Strategy for the Web", which is considered one of the seminal works on content strategy. She is a frequent speaker at industry conferences and events, and has worked with a wide range of clients including The New York Times, American Express, and IBM. Kristina is also a co-founder of the Confab conference series, which focuses on content strategy and user experience design. She is a passionate advocate for the importance of content strategy in creating effective and meaningful digital experiences.