Omnichannel conference speaker
Sr. Manager - Global eCommerce Marketing
Jenny leads the Global Small Business eCommerce Marketing team whose mission is to drive brand awareness and customer acquisition via our channel partner's e-stores, and online marketplaces such as Amazon.
In her 14 years at Cisco, she has led multiple teams through the continuous evolution of marketing as both a function and an organization. Jenny focuses on building internal and external partnerships that aim to meet customers where they are, with the content and experiences they want, in the channels they prefer.
While her passion for customer-centric digital marketing started with Cisco-to-end-user initiatives, Jenny has spent the past 2 years learning (and falling in love with) driving business impact with Cisco's world-class channel partners.
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omnichannel in a complex business context.
CMI Article: How Cisco Merges Martech With Creative Content
Presentation at ICC 2018 – Creating the Balance Between Content Innovation & MarTech – Jenny Hooks & Bob Meindl