Omnichannel conference speaker
Andrew is the co-founder and CMO of Idio, the leading Demand Orchestration platform that enables clients such as Intel, AllianceBernstein and Fitch group deliver 1:1 relevance at scale. He is responsible for the marketing and demand generation functions at Idio.
He previously co-founded a digital agency that built high-scale social media analytics systems, and worked for Deloitte Consulting in their TMT division. He sits on the board of the social enterprise, Ninety, and loves outdoor fun with his young family.
Article: How intent data can ignite your B2B Marketing
Andrew Davies discusses intent data: marketers are not short of data sets with which to understand buyers, shorten sales cycles and improve demand generation performance. However, ‘intent data’ has emerged as a significant new advantage for B2B organisations.
Webinar: Content Personalization and Customer Experience
In this webinar, two of our speakers, Andrew Davies and Forrester Research’s Senior Analyst, Ryan Skinner discuss how content marketing can support the customer experience. Ryan Skinner presents his latest research using examples and frameworks to demonstrate how leading brands are seeing results.