Omnichannel conference speaker

Cruce Saunders

Cruce Saunders

Founder and principal

Cruce is the founder and principal at [A], the content intelligence service. Find [A] online at

Cruce has spent more than 20 years focused on content technology and content engineering. Today, Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of content supply chains and publishing architecture.

[A] publishes articles and videos about how to power omnichannel customer experience with content intelligence, content engineering, and content operations. He also hosts the Towards a Smarter World podcast, where he connects with global leaders impacting content intelligence. Follow Cruce on twitter@mrcruce.

Additional content

Video Playlist: Discover intelligent content
What is content intelligence and how does it fit in with intelligent customer experiences and your content services organisation? Find out with this series of free, short, on-demand videos by Cruce Saunders of [A].

White paper: [A] Guide to the Content Services Organization
Creating personalized and relevant content at scale is easier said than done — especially in a constantly evolving digital landscape. This paper answers the question: Where do we start, and how do we change the way we produce and deliver content across an organization?

Article: Activating omnichannel with content intelligence
Noz Urbina, founder of the OmnichannelX conference and longtime industry consultant, interviews Cruce Saunders, founder of [A] and a longtime advocate for content engineering and content intelligence practices. Join these two thought leaders in jumping into multichannel, cross-channel, and omnichannel publishing approaches.

Keynote video: How disconnected content leads to disconnected experiences
Hear insights into how intelligent content transforms the future of customer experience (CX).  The path to intelligence involves more collaboration and orchestration than ever before. Fluid interaction between content, processes, and customer-spawned data is now mandated for any enterprise to thrive in this new CX environment.

Whitepaper: [A] Guide to creating content-as-a-service through smart knowledge management practices
Enterprises are rapidly moving away from traditional, siloed content management, and turning to dynamic, transformative, component-based content systems. How do we begin to effectively organize those pieces into reusable, omnichannel content?


Past event sessions