Omnichannel conference speaker
Chief Marketing Officer
Top Global Digital, Content and Social Media Marketing Influencer, Heidi Cohen runs the award-winning Actionable Marketing Guide and Riverside Marketing Strategies, a marketing consultancy. She has worked with Fortune 100 companies, startups, private equity firms and not-for-profits.
Heidi enables businesses to meet their audiences’ needs and wants through content, within the context of voice and other evolving technologies. She helps clients to understand and apply actionable tactics to execute their marketing strategies. In the process, she develops consensus and community across organizations to deliver measurable financial results.
Heidi started her career at a local New York City newspaper at age 18, where she learned how media works from the inside. She has helped global organizations like Sony, Bertelsmann, The Economist, The New York Times and others to build measurable business value.
As a professor at NYU, CUNY and Rutgers, Heidi created and taught graduate-level courses in advanced digital marketing, not-for-profit marketing, social media strategy, direct marketing, and finance and analysis for marketers.
Heidi is an avid knitter who will travel to the far reaches of the world for yarn.