Omnichannel Speaker

Michael Andrews

Michael Andrews


Content Strategy Evangelist

Michael Andrews has worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors. His blog, Story Needle, is a popular source for perspectives on content strategy. Michael in an expert in metadata for content, having written two books on the topic: Metadata Basics for Web Content, and No More Silos. Michael holds an MSc with distinction in human-centered computing systems, and a masters with a specialization in international finance.