Omnichannel presentation

Many organizations we call our customers deal with experience problems. They have grand visions of themselves and how they want to be perceived. They spend loads of money on navelgazing, resulting in fancy brand guides that line the walls of the marketing offices, but are not seen beyond the marketing department. This has a significant effect on the brand experience of their customers. In this talk Jantine explores how omnichannel content is not an accessory to brand experience, but its backbone.