Why brand experience is omnichannel content experience
Many organizations we call our customers deal with experience problems. They have grand visions of themselves and how they want to be perceived. They spend loads of money on navelgazing, resulting in fancy brand guides that line the walls of the marketing offices, but are not seen beyond the marketing department. This has a significant effect on the brand experience of their customers. In this talk Jantine explores how omnichannel content is not an accessory to brand experience, but its backbone.
What you’ll learn
- Every company should have a CCO or content ambassador in higher management position
- Why you should make your brand guide one of your company key values
- How to optimize your existent pages based on an altered workflow connected to customer service.