The Secret is in the Connections
Experience is more than how someone interacts with a single screen or in a single website or product. It is the feeling they get when encountering something. Something like your brand, your organization, your employees. Now more than ever, people have many encounters with a single entity across properties and channels–sometimes in the span of minutes. Organizations who ignore the context of their audience and fail to make the experience seamless do so at the peril of their own survival.
Let’s explore how to weave a web of rich connections between your content, systems, and the humans involved in every experience. Using the framework laid out in her book Designing Connected Content, Carrie will show how systems thinking combined with design thinking unifies the people producing digital products and channels to fulfill the promise of a true omnichannel experience.