The real omnichannel promise: a better life
For experienced content and marketing professionals, brand planning, customer segmentation, an adoption ladder, and KPIs go together. But now, with omnichannel integration, artificial intelligence, and a rapid global spread of internet adoption, it’s easy to get distracted from our core purpose and instead focus on logistics and tactics.
The internet age offers us a range of digital possibilities with which to design a new way of sharing our humanity.
In this session, I’m going to share with you how omnichannel can help improve patient’s – or any user or audience member’s – lives when we give ourselves permission to go beyond logistics, take a look at the big picture, and step into a new way of designing campaign objectives that keeps in mind the caring we can share.
What you’ll learn
- How brand planning can change and improve people’s lives
- How to harmoniously engage with different departments and functions in an integrated omnichannel process
- How to deal with some of the most notable challenges industries like pharmaceuticals face: from regulations to digital transformation.