The journey to silo-free content strategy
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Content touches every part of the audience journey, from acquisition to enablement to retention. The challenge is that most companies separate these touchpoints into distinct teams, with clunky hand-offs and little collaboration. And the audience feels it. The internal friction impacts the audience experience. How do you break down these internal silos to deliver a smart, seamless journey to add value for the audience?
In this session, Ashely Faus will walk you through some of the steps that Atlassian took to integrate silos in a diverse, multi-disciplinary environment.
What you’ll learn
- How to align teams to a core vision and mission
- Assigning roles and responsibilities to get things done, without creating discrete silos
- Connecting content experiences with impactful metrics.