The Core model – A tool for holistic cooperation across silos and channels

Omnichannel presentation

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The Core model breaks through complexity by zooming in on one “core” at a time. It lets stakeholders from different silos in the organization work together to prioritize content and functionality hands-on in a core workshop. Through this process they develop a shared understanding of how business strategy, user needs, inbound marketing, conversion optimization, behavioural psychology and content design should fit together – across both digital and analogue channels.

The method consists of a simple sheet of paper and a large group workshop format, surrounded by a simple process and philosophy. It was invented in 2006, and it has been tested in the trenches and refined through thousands of projects across industries, sectors and borders ever since.

Are does consultancy, training, and certifications on the core model for individuals and teams. Learn more on


What you’ll learn

  • The simple and timeless perspectives of the Core model
  • How you can use it to connect strategy and user needs, get buy-in from stakeholders, and show the value of content collaboration to your organization
  • How to use the Core model to map out cross channel content journeys
  • How to get the tips and templates you need to get started.


Are Halland
Are Halland