Omnichannel presentation

Support and respect

Designing omnichannel experiences together

In this session, I’d like to tell you a little story of some of the work we’ve done in collaboration with Mind, the UK’s largest mental health charity.

As Sigma and Mind have worked together over the last year-and-half, our relationship has developed, and so has our mutual understanding of how to design for people’s omnichannel experience of Mind, whether they are people seeking help and advice, donors, or fundraisers.

I’ll tell you how we started off with what was, to all intents and purposes, a website design project, and how that can now grow into the integration of other channels – the other ways in which Mind helps people, every day.

I’ll also tell you about who was involved, and how we worked together, in an effort to reinforce the fact that today’s work relies on great work from cross-disciplinary teams.


What you’ll learn

  • Why it matters to tackle problems together (and a bit of How)
  • Why omnichannel matters (especially for people with mental health issues)
  • Understanding the role of an agency, in this kind of project
  • Practicing empathy – how it looks from the client and content owners’ perspective

Session leader(s):