Orchestration in the omnichannel experience: from a sales rep to an orchestrator
In the new era of omnichannel marketing, sales force team plays an instrumental role! This is why Marketing and sales team should collaborate in such a way in order to provide customers the optimal experience! In this session I will try to share with you certain insights and best practices about how to orchestrate different channels activated, how to optimize those channels based on customer needs and preferences and how you can support sales force team (a company’s most valuable asset) to be a vital part of this omnichannel experience of their customers!
What you’ll learn
- Key principles of Omnichannel marketing based on optimal customer experience
- Orchestrating the omnichannel process
- How to support Sales force team to turn from a Sales Rep to an “Orchestrator Rep”.