Omnichannel presentation

Only connect: Thoughts, musings & perspectives on this thing we call content

In the 15 or so years since content strategy made its formal debut on the stage, much has changed in the world and in the collective forums in which content – and content strategy – have played a role. Technology, business, politics, social movements, governments, and the world at large all have witnessed seismic changes, disruptions, accelerations, and re-evaluations.

While the (original) discipline of content strategy has evolved to keep pace with the times and the challenges for which it seeks to provide answers and solutions, a handful of enduring principles continue to remain fundamental to the “case for content strategy” regardless of what we call ourselves or our discipline today.

In this session, Christopher will explore perspectives on content and content strategy through the lenses of history, the humanities, and the arts. He’ll connect the dots among various content strategy concepts and principles with the enduring forms, structures, and approaches found in lyrics, plays, musicals, poetry, novels, and live performances.

This session will shine a spotlight on the connections and integrations among the (seemingly) disparate dimensions of content, strategy, technology, letters, music, the fine arts, and performance.


What you’ll learn

  • Situate content – strategy, design, and creation – as uniquely creative human endeavors, ones that seek to bring order out of chaos in the universe
  • Draw parallels between and among the many concerns of content strategy and design with the challenges that artists from all disciplines – playwrights, poets, performers, composers, and musicians – have grappled within their own creation and delivery processes for centuries (if not millennia)
  • Illustrate how classic artistic forms and structures – the poem, the novel, the play, the fugue, the musical, the art song, the aria – inform and enrich the work we do in the field of content strategy and design (and technology)
  • Connect the past with the present (and future) in content strategy, design, and creation: “everything old is new again”

Session leader(s):