Omnichannel solutions for pharma
Breaking free from traditional documents
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Pharmaceutical and Life Science companies are trying to “go omnichannel”. Around the world, they are forming teams and investing millions. Teams are suddenly being asked to develop and execute on strategies and platforms vastly more complex than anything they have done before. And this is all to be executed whilst maintaining quality, compliance, and staff morale — a tall order!
This session hosted by RWS will draw upon case studies from the likes of Eli Lilly, Roche, and 3M Lifesciences to clearly define why and how proven strategies and tactics successfully implement methods like component content (aka: ‘atomic’, ‘modular’, ‘structured’, ‘reusable’, “like Lego”…), omnichannel data and analytics integration, and tagging and categorising for personalisation and regional compliance at scale.
What you’ll learn
- Going beyond the Age of the Page: The difference between omnichannel-ready and traditional documents (MS Office, Google)
- How pharma brands can begin their journey towards omnichannel content and away from traditional document formats
- How different areas within the pharma enterprise can benefit from shared methodologies and tech — even if they involve very different audiences and processes
- What you should be looking for from your platforms when going omnichannel. How can you tell whether your tech stack is up to the job?