Omnichannel in pharma: Scaling up your content operations

Omnichannel presentation

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Pharma companies around the world are trying to “go omnichannel”. Various departments, from Medical Affairs and MedInfo to Commercial and Marketing to Regulatory and SciComm are looking at ways to improve efficiencies, outcomes, and audience experience.

In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration.

We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences and more to outline proven strategies and tactics to help teams across the organization move towards omnichannel.

This webinar is hosted by The Content Wrangler and is sponsored by Urbina Consulting.


What you’ll learn

  • How pharmaceutical brands can begin their journey toward omnichannel.
  • How different areas within pharmaceutical enterprises can benefit from shared methodologies and technologies — even if they involve very different audiences and processes.
  • What different pharmaceutical teams like Medical Affairs, Medical Information, Commercial, and Systems/Infrastructure can anticipate from an omnichannel approach.


Monica Mercer
Monica Mercer
Sanofi US-Vaccines
Noz Urbina
Noz Urbina
Urbina Consulting