2022: Omnichannel workshop

Mastering The Metaverse: Getting Ready for Web 3.0

The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly – who cares? As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience.

Attendees of this session will participate in a group brainstorming on why and how different industries could start getting ready for their metaverse presence. Using live VR demonstrations for inspiration, we’ll review and dive into current and potential applications of VR/AR Web 3.0 experiences for different industries.

Noz will set the stage by giving simple relatable explanations of the core concepts and technologies and discuss what changes you’ll need to make to be ready for Web 3.0. He’ll look at why – just like Web 1.0 and Web 2.0 – it will be the users who drag businesses, sometimes kicking and screaming, into this next major paradigm shift.


What you’ll learn

  • How to separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • What the first applications of VR will be in storytelling, learning and training, and other omnichannel brand experiences.
  • How to lay the content strategy foundations for a Web 3.0 / Metaverse-ready
  • The tech stack implications for a Web 3.0 / Metaverse-ready content experiences

Session leader(s):

Noz Urbina
Noz Urbina
Urbina Consulting