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Journey mapping ideation strategies

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What does it take to create a successful, actionable customer journey map? Lots of teamwork and countless hours of brainstorming and discussions. The point of any journey mapping effort is to ignite action and improve someone’s experience. In most cases, you gather data, analyze current experience, and ideate around solving particular problems discovered. But solving problems is not the only way to improve CX.

From my experience, both novice and experienced journey mappers need some nudge in the right direction when generating ideas for CX improvement.

This session aims to explore how different ideation strategies can enrich ideas and opportunities you discover. Each ideation strategy creates a new angle, which allows you to see alternative ways to act upon your journey map.

 

What you’ll learn


  • How to apply different ideation strategies to your next journey mapping brainstorming session
  • How to create a unified language and break down silos within your team or company to improve customer experience
  • How to make your journey map actionable

Speaker(s):

Yana Sanko
Yana Sanko
UXPressia
Nikita Efimov
Nikita Efimov
UXPressia