Omnichannel workshop

Improving usability with an omnichannel-ready writing methodology

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In this half-day workshop, Precision Content will introduce you to the fundamental practices of human-engineered content: material designed for use by people and machines. Our techniques and methodology are based on the science of human cognition, delving into how and why content works, and how to make it work for you. We teach the techniques to increase usability, reader satisfaction, and retention of the knowledge that you are trying to communicate.

We will show how to systematically tackle existing content and structure it into more easily digestible pieces for your readers’ benefit. You will get hands-on practice using the Precision Content methodology to transform content in real-time. You will see for yourself how to better write and structure your content to align with your user’s needs and the needs for omnichannel delivery.


What you’ll learn

  • Learn and practice some of the fundamental techniques to effectively re-structure content
  • Work through a case study to apply these techniques
  • At the end of this session, users will be able to restructure their content according to the basic principles of the Precision Content methodology

Session leader(s):

Sophie Gravel
Sophie Gravel
Precision Content