How omnichannel content helps users adjust to continuous change

Omnichannel presentation

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If you have ever lost productivity because of a software update, you know how disruptive change can be for a single user. Now imagine the impact of continuous changes for many, many users.

The continuous implementation, continuous delivery methodology of software development can introduce a lot of change for end users. Even when the change is good, it can be hard, and this is especially evident when your users are enterprise customers. In this session, we will explore how Atlassian is helping end users prepare for changes by delivering timely, relevant, personalized multi-channel information, enabled by componentized content and taxonomy.


What you’ll learn

  • How a componentized content model hosted in a headless CMS environment can support multi-channel content delivery for a variety of user experiences and needs
  • How designing componentized content impacts authoring experience and end-user experience
  • How to deliver personalized and relevant content to your users, even integrated directly into platforms for continuous integration and continuous delivery (CI/CD); and
  • How leveraging taxonomy and metadata can allow delivery of content relevant to the user.


John Collins
John Collins
Yanko Ivanov
Yanko Ivanov
Enterprise Knowledge