Omnichannel requires content optimised for user intent
It isn’t enough to deliver the right content to the right people at the right time. Your customers don’t just need pages anymore, they need answers. The move to chatbots and voice user-interfaces will change how we deliver content that allows users to seamlessly shift modalities between seeking answers and exploring content. You still have to maintain traditional publishing channels while serving the needs of emerging channels. It only makes sense to do it from the same source of content.
For new voice-based channels, your content needs to be concise and aligned with specific user questions, while still feeling natural when being read on a screen and read out in text-to-speech. This means each piece of content needs to be carefully written with a specific intended user response.
Learn more about how you can transform your content using microcontent to not only enable emerging technologies but also make your traditional channels richer and far easier to use. We cannot wait for new disruptive technologies to land on our desktop to start rethinking our content. Making content easier to use for machines will vastly improve the accessibility of your content for human consumers in every way.
What you’ll learn
- Your words matter: The techniques you use to organize and write your content will have a big impact on the readiness of your content and the usability of your content regardless of the technology you use
- Microcontent is simply the next stage of our journey in creating concise, multi-purpose content blocks
- We must use universal models that have a basis in the science behind how we learn and make sense of the world around us
- There is no time like the present to get started learning how to better organize and write your content.