Omnichannel presentation

Design systems, content systems, and the people who need them

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Design systems are at the center of most of the digital experiences we work on and use every day. These systems play a critical role in how apps and experiences are built, governed, and improved. Except for some noteworthy exceptions, most design systems still don’t include content. Writing guidelines, voice, and tone, grammar notes—they’re missing, and we need them and many more content details to help create useful meaningful experiences.

To write for the web and beyond, UX writers and content strategists have always relied on style guides and other content systems.

In this session, we’ll explore how we can bring all these systems together to build better things, create collaborative, efficient design teams, and serve the people our work is meant for.


What you’ll learn

  • Understand better practices for sharing our style guides, integrating them into design systems with visual and interaction guidelines
  • See how we can take our style guides and other systemic approaches to content and make them into useful tools for design team collaboration
  • Explore how we can boost these efforts with chatbots, artificial intelligence, and machine learning.

Session leader(s):