Can Marketing and Support ever be friends?

Omnichannel presentation

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In this session you will witness how different the views of Marketing and Support can be when it comes to Customer Experience. Connecting those worlds in the right way unlocks a new level of Customer Service.

Thijs and Matthias will share learnings from Basware along this journey and present practical examples for successful cooperation between Marketing and Support.


What you’ll learn

  • Learn about the Marketing and Support view of Customer Experience
  • Learn about potential problems if Marketing and Support work in Silos
  • Learn how Marketing and Support can successfully cooperate