2020: Omnichannel presentation

Can Marketing and Support ever be friends?

In this session you will witness how different the views of Marketing and Support can be when it comes to Customer Experience. Connecting those worlds in the right way unlocks a new level of Customer Service.

Thijs and Matthias will share learnings from Basware along this journey and present practical examples for successful cooperation between Marketing and Support.

 

What you’ll learn


  • Learn about the Marketing and Support view of Customer Experience
  • Learn about potential problems if Marketing and Support work in Silos
  • Learn how Marketing and Support can successfully cooperate