Omnichannel panel discussion

Applying content models

Rolling out and rolling over obstacles

Picking up from our session “Demystifying content models“, our high-powered panel of industry experts is back to share their insights on how to apply content models effectively in the current digital landscape.

This webinar will delve into the core areas of getting operational with content models. It will focus on their practical application for flexible, personalized, or omnichannel content solutions. It will provide strategic insights into

  • managing content operations
  • personalizing content
  • effectively using a headless CMS.

This is the second in our panel discussion series, and part of this year’s themed Session Series “Designing content for Headless, Omnichannel, and Personalisation” including multiple webinars and podcasts. It will be recorded and available to anyone who registers.

We’ll also discuss the vital and sometimes challenging issue of how to get content owners and stakeholders aligned on adopting a new model. Unsurprisingly, stakeholders engage when we clearly emphasize modelling outcomes, not the models themselves. Therefore, we’ll arm you with argumentation about how models optimise user experience and increase ROI, and of course, the common claim:

“My content is too unique to work in a model”.

Join us to gain actionable knowledge on applying content models effectively in your organization.

This session will have limited attendance to promote dialogue and questions, so register now to secure your spot!


What you’ll learn

  • How to engage your colleagues and managers about content models – when they really might not care.
  • What ‘composable’ means in terms content and its application in designing efficient content models to cater to multichannel and omnichannel requirements.
  • How to streamline content operations to deliver personalized content.
  • Insights into applying your models in a headless CMS environment to create flexible and adaptive content delivery systems.


Notes and instructions


Jeff Eaton
Jeff Eaton
Carrie Hane
Carrie Hane
Noz Urbina
Noz Urbina
Urbina Consulting
Meghan Casey
Meghan Casey
Do Better Content