Omnichannel & The Metaverse

Free and paid metaverse resources

The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly – who cares?

At OmnichannelX we aim to cut through the hype and provide you practical examples of the Metaverse in action, and talk about how it relates to the rest of your omnichannel strategy. Check out some free sessions below, and one that’s just for holders of the relevant on-demand passes (contact us if you’d like to get one).

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FREEVIEW
For every Facebook, Google, Amazon, Twitter; there was WeChat, Baidu, Alibaba, Weibo in China; with less fragmentation, and deeper connection to people, economy and culture. This also applies to the Chinese Metaverse.

We will take a look at these cases in China and key differences from the West. Any organisation, especially global brands, wanting to get into the Metaverse can learn from these examples to form their Metaverse strategy.

FREEVIEW
As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience.

Attendees of this session will participate in a group brainstorming on why and how different industries could start getting ready for their metaverse presence. Using live VR demonstrations for inspiration, we’ll review and dive into current and potential applications of VR/AR Web 3.0 experiences for different industries.

FOR PASSHOLDERS ONLY
In this presentation, Ray Gallon looks at how transmedia integrates into new industrial scenarios like digital twinning, as well as how it can impact user instructions, maintenance, training, and marketing, providing digical experiences that integrate newer digital media (e.g. AR and VR) with more traditional media to provide richer user experiences. We’ll experience a simple transmedia story as part of the session.

What is omnichannel?

Omnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means orchestrating experiences across multiple touchpoints and aligning content, design, governance, and systems around people's journeys.