Omnichannel articles

Thought Leadership in omnichannel marketing

Introduce the section by highlighting the importance of thought leadership in shaping omnichannel marketing strategies.

Thought leadership blogs

List the blogs here

Podcast Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus

In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.

Expert Interviews

Feature interviews with industry experts discussing current trends and future directions in omnichannel marketing.

Interested in more thought leadership articles?

Subscribe for our newsletter and keep track of our latest articles

Read more about omnichannel in our other blogs

 

Content design

Strategy

Cases

Pharma

Podcast Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus

In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.

Have a great article idea?

We share knowledge from our speakers and organisers here, but we’re also interested in community contributions!