Omnichannel articles

Developing effective omnichannel campaigns

Detail the steps and considerations necessary to develop effective omnichannel marketing campaigns in the pharmaceutical sector.

Our omnichannel blogs in Pharma

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Podcast Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus

In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.

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Podcast Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus

In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.

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