Omnichannel articles

Welcome to the omnichannel blog

The OmnichannelX blog is your go-to space shedding light on the complex world of omnichannel strategies and practices. It’s crafted for those of you passionate about merging content, design, governance, and systems to craft seamless user experiences that stand out.

Podcast Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus

In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.

OmnichannelX Refocus

OmnichannelX is changing focus from an annual conference to a year-round source for omnichannel learning and networking opportunities.

Watch Free: Crossphase – How to build an omnichannel team

It’s hard enough to build a modern digital team for maintaining your website or application. So how do you put together and optimize a great omnichannel content team? Content Strategy specialists from the agency Crossphase has made a science of the art of hiring, assembling, and professionally developing your content people.

Why is content operations so important to omnichannel?

To understand the connection between content operations and omnichannel delivery, we first need to look at both concepts. Once we do that, we can then look at the connection points and interdependencies between the two disciplines.

The Omnichannel Quad

For omnichannel success you need to master 4 key disciplines and their interactions: content, design, governance, and systems.

Bouke Vlierhuis spotlight: 7 questions on omnichannel success

Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!

Have a great article idea?

We share knowledge from our speakers and organisers here, but we’re also interested in community contributions!