Martech & OmnichannelX
- https://omnichannelx.digital/session/take-your-martech-stack-to-an-omnichannel-stack/
- https://omnichannelx.digital/session/the-right-way-to-select-technology-for-your-omnichannel-stack-2/
- https://omnichannelx.digital/speaker/byrne_tony/
- https://omnichannelx.digital/ciscos-jenny-hooks-answers-10-questions-on-omnichannel-marketing-content-strategy-and-cross-channel-experience/
Listen to our latest episode
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts. In this session, we ask:
- Does omnichannel strategy implementation need to turn your whole organisation upside down?
- What role do executives and leadership play in improving omnichannel customer experience?
- How technical does an omnichannel content or design practitioner need to be?
- And, many more.
Also listen and download on…
Spotify
Apple Podcasts
Previous episodes
Podcast Ep. 18 – The State of the Content Strategy w. Kristina Halvorson
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
Podcast Ep. 20 – Scale & win with customer-centric cross-team collaboration w Alissa Briggs Autodesk
In this episode, we hear from Alissa Briggs, Design Leader at Autodesk.
She and Noz Urbina discuss how design thinking and collaboration can expand the business value of your organisation.
Podcast Ep. 17 – IKEA, and their human-centric approach to the metaverse w. Timi Stoop-Alcala – Part 2
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Podcast Ep. 16 – IKEA, and their human-centric approach to the metaverse w. Timi Stoop-Alcala – Part 1
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Podcast Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski
In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. She discusses current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results
Podcast Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin
In this episode, Yuri Vedenin, founder and CEO of UXPressia, and Noz Urbina examine the nuances of effective user experience strategy and methods, and how to garner effective insights from research. They explore various user experience tools and how they can be best used to drive meaningful results in teams and products.
Podcast Ep. 13 – Content Models vs Domain Models – Carrie Hane
In this episode, we hear from Carrie Hane, co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.
Podcast Ep. 12 – Immersive digital experiences and products – Preston So
Preston So and Noz Urbina examine effective omnichannel strategy and the future of content and user experience design through immersive digital experiences and products.
Podcast Ep. 11 – Who is Design for Cognitive Bias for? – David Thomas
David Dylan Thomas, author of Design for Cognitive Bias, examines the main themes of his book, including how everyone can mitigate your cognitive biases in the design process.
Podcast Ep. 10 – How to join the livestream & podcast revolution – w. Christophe Trappe
Content marketing thought leader Christopher Trappe examines how livestreams and podcasts can be an integral part in revolutionising your content processes.
Content design: Resetting the conversation around content – with Sarah Richards
Podcast Ep. 8: Noz Urbina talks with Sarah Richards, founder of the Content Design movement, about how content design reset the conversation about the role of content and content professionals within the entire UK government.
Activating omnichannel with content intelligence – featuring Cruce Saunders
Cruce Saunders and Noz Urbina explore how content structure can shape omnichannel enterprise publishing and the organisational structures that support it.
Agile CMS: Forrester’s omnichannel CMS approach for a new era (w transcript)
Forrester Senior Analyst Mark Grannan talks "Agile CMS" and how it enables Content-as-a-Service for all channels from a single, central hub.
Operationalising your omnichannel strategy – w Chris Avore & Matt Grocki
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts.
[Webinar] Stories as a Service – An Omnichannel Marketing Strategy – with Gina Balarin
Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
People, stories, data, and delight – with Gina Balarin
Gina Balarin talks about how to get customers telling their success stories by delivering great omnichannel experiences across the customer lifecycle.
From manual content inventories to dynamic content insights with David Hobbs
Are traditional content inventories a necessity of content projects? David Hobbs, author of the "Website Migration Handbook", shows us more strategy and visual approaches.
Interview with Margot Bloomstein on Trust and Digital Transformation
Margot Bloomstein and Noz Urbina discuss brand trust and the human factors involved in achieving it in an omnichannel environment.
How to Use Journey Mapping to Yield Fresh & Creative Ideas (AMA Webinar, 60 min)
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Featured Speaker Interview: Ryan Skinner, Forrester (34 Min w Transcript)
Forrester's Ryan Skinner shares a wide range of insights he's developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of "going digital".
Omnichannel strategy implementation at IBM – Marie Girard interview (30 Minutes)
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.