Martech & OmnichannelX
- https://omnichannelx.digital/session/take-your-martech-stack-to-an-omnichannel-stack/
- https://omnichannelx.digital/session/the-right-way-to-select-technology-for-your-omnichannel-stack-2/
- https://omnichannelx.digital/speaker/byrne_tony/
- https://omnichannelx.digital/ciscos-jenny-hooks-answers-10-questions-on-omnichannel-marketing-content-strategy-and-cross-channel-experience/
Listen to our latest episode
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts. In this session, we ask:
- Does omnichannel strategy implementation need to turn your whole organisation upside down?
- What role do executives and leadership play in improving omnichannel customer experience?
- How technical does an omnichannel content or design practitioner need to be?
- And, many more.
Also listen and download on…
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Previous episodes
Podcast Ep. 27 – Cracking the content management conundrum w/ Jeff Eaton
In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape.
Podcast Ep. 26 – Content modelling in the age of headless CMS and AI w/ Larry Swanson
In this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs.
Podcast Ep. 25 – Strategic content design for people and machines w/ Are Halland
In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.
Podcast Ep. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa Briggs
In this episode, we hear from Alissa Briggs, Director of Design at Autodesk.
Alissa takes us on a journey from her experience at startup PlanGrid to joining Autodesk as Director of Design after an acquisition. She'll share how she used collaborative design ...
Podcast Ep. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey Hamoy
In this episode, we hear from Jael Schultz and Audrey Hamoy from American Express.
Noz engages in an in-depth discussion with Jael and Audrey, content strategy professionals, navigating the complex terrain of cross-channel consistency. They unpack the challenges ...
Podcast Ep. 22 – ContentOps and sustainability: Good for omnichannel and the planet w/ Rahel Anne Bailie
In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.
Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Podcast Ep. 21 – Omnichannel first steps at Dechra Pharmaceuticals w/ Thomas Molenaar
Dive into omnichannel marketing with Dechra Pharmaceuticals' Thomas Molenaar, uncovering practical insights for beginners embarking on their journey.
Podcast Ep. 20 – Science-backed principles for human-centric experience design w/ Dana Rock – part 2
In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.
Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories.
Podcast Ep. 20 – Science-backed principles for human-centric experience design w/ Dana Rock – part 1
In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.
Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories.
Podcast Ep. 19 – AI, ontologies, and componentized content w Yanko Ivanov, Enterprise Knowledge
In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.
He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs.
Podcast Ep. 18 – The State of the Content Strategy w. Kristina Halvorson
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
Podcast Ep. 17 – IKEA, and their human-centric approach to the metaverse w. Timi Stoop-Alcala – Part 2
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Podcast Ep. 16 – IKEA, and their human-centric approach to the metaverse w. Timi Stoop-Alcala – Part 1
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Podcast Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski
In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. She discusses current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results
Podcast Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin
In this episode, Yuri Vedenin, founder and CEO of UXPressia, and Noz Urbina examine the nuances of effective user experience strategy and methods, and how to garner effective insights from research. They explore various user experience tools and how they can be best used to drive meaningful results in teams and products.
Podcast Ep. 13 – Content Models vs Domain Models – Carrie Hane
In this episode, we hear from Carrie Hane, co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.
Podcast Ep. 12 – Immersive digital experiences and products – Preston So
Preston So and Noz Urbina examine effective omnichannel strategy and the future of content and user experience design through immersive digital experiences and products.
Podcast Ep. 11 – Who is Design for Cognitive Bias for? – David Thomas
David Dylan Thomas, author of Design for Cognitive Bias, examines the main themes of his book, including how everyone can mitigate your cognitive biases in the design process.
Podcast Ep. 10 – How to join the livestream & podcast revolution – w. Christophe Trappe
Content marketing thought leader Christopher Trappe examines how livestreams and podcasts can be an integral part in revolutionising your content processes.
Content design: Resetting the conversation around content – with Sarah Richards
Podcast Ep. 8: Noz Urbina talks with Sarah Richards, founder of the Content Design movement, about how content design reset the conversation about the role of content and content professionals within the entire UK government.
Activating omnichannel with content intelligence – featuring Cruce Saunders
Cruce Saunders and Noz Urbina explore how content structure can shape omnichannel enterprise publishing and the organisational structures that support it.
Agile CMS: Forrester’s omnichannel CMS approach for a new era (w transcript)
Forrester Senior Analyst Mark Grannan talks "Agile CMS" and how it enables Content-as-a-Service for all channels from a single, central hub.
Operationalising your omnichannel strategy – w Chris Avore & Matt Grocki
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts.
[Webinar] Stories as a Service – An Omnichannel Marketing Strategy – with Gina Balarin
Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
People, stories, data, and delight – with Gina Balarin
Gina Balarin talks about how to get customers telling their success stories by delivering great omnichannel experiences across the customer lifecycle.
From manual content inventories to dynamic content insights with David Hobbs
Are traditional content inventories a necessity of content projects? David Hobbs, author of the "Website Migration Handbook", shows us more strategy and visual approaches.
Interview with Margot Bloomstein on Trust and Digital Transformation
Margot Bloomstein and Noz Urbina discuss brand trust and the human factors involved in achieving it in an omnichannel environment.
How to Use Journey Mapping to Yield Fresh & Creative Ideas (AMA Webinar, 60 min)
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Featured Speaker Interview: Ryan Skinner, Forrester (34 Min w Transcript)
Forrester's Ryan Skinner shares a wide range of insights he's developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of "going digital".
Omnichannel strategy implementation at IBM – Marie Girard interview (30 Minutes)
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.