Marketing and support are both important customer touch-points that affect customer experience, but with different processes, goals, and systems. How can they be part of a seamless, collaborative omnichannel relationship with the customer if they can barely understand each other?
In this completely really fictitious video, Matthias and Thijs explore some of the challenges. If you can want the really REAL story, join the conference and watch their presentation online and live from where you are.
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In this video