Omnichannel conference blog
In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape.
In this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs.
In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.
In this episode, we hear from Alissa Briggs, Director of Design at Autodesk.
Alissa takes us on a journey from her experience at startup PlanGrid to joining Autodesk as Director of Design after an acquisition. She'll share how she ...
In this episode, we hear from Jael Schultz and Audrey Hamoy from American Express.
Noz engages in an in-depth discussion with Jael and Audrey, content strategy professionals, navigating the complex terrain of cross-channel ...
In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.
Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Dive into omnichannel marketing with Dechra Pharmaceuticals' Thomas Molenaar, uncovering practical insights for beginners embarking on their journey.
Podcast Ep. 20 – Science-backed principles for human-centric experience design w/ Dana Rock – part 2
In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.
Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories.
Podcast Ep. 20 – Science-backed principles for human-centric experience design w/ Dana Rock – part 1
In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.
Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories.
In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.
He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs.
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
OmnichannelX is changing focus from an annual conference to a year-round source for omnichannel learning and networking opportunities.
In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She discusses what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. She discusses current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results
In this episode, Yuri Vedenin, founder and CEO of UXPressia, and Noz Urbina examine the nuances of effective user experience strategy and methods, and how to garner effective insights from research. They explore various user experience tools and how they can be best used to drive meaningful results in teams and products.
In this episode, we hear from Carrie Hane, co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.
Learn how pharma brands like Lilly, Roche, Novo Nordisk & more have achieved ROI & CX benefits while reducing cost and risks.
Preston So and Noz Urbina examine effective omnichannel strategy and the future of content and user experience design through immersive digital experiences and products.
David Dylan Thomas, author of Design for Cognitive Bias, examines the main themes of his book, including how everyone can mitigate your cognitive biases in the design process.
Content marketing thought leader Christopher Trappe examines how livestreams and podcasts can be an integral part in revolutionising your content processes.
It’s hard enough to build a modern digital team for maintaining your website or application. So how do you put together and optimize a great omnichannel content team? Content Strategy specialists from the agency Crossphase has made a science of the art of hiring, assembling, and professionally developing your content people.
Get 15 metrics to assess your brand from Forrester Analyst Ryan Skinner's milestones to achieving omnichannel mastery.
To understand the connection between content operations and omnichannel delivery, we first need to look at both concepts. Once we do that, we can then look at the connection points and interdependencies between the two disciplines.
In OmnichannelX's first-ever livestream interview, Christoph Trappe of AuthenticStoryTelling.net and Noz Urbina, OmnichannelX Programme Director will discuss how we can become too specialised in design and content and what's holding brands back from omnichannel success?
Find out where your KM is now and how to move forward using this unique Self-Assessment, leveraging Enterprise Knowledge unique KM Benchmark, built on the analysis of hundreds of organisations.
Take this Enterprise AI readiness assessment based on real project experiences and data from Enterprise Knowledge.
How do our users invest their trust? Learn how Gov.UK, Mailchimp, Buzzfeed, and Zoom earned trust with effective content strategy.
Learn how Sarah Richards used the discipline of content design to take a site from 75,000 to 3,000 pages and managed to better connect to users at the same.
OmnichannelX biedt in 2020 net als vorig jaar een mooie selectie Nederlandse experts. Volg de links naar hun sprekerspagina’s om te zien welke sessies ze geven op het online event.
Gain a new perspective on knowledge content by chatting live on Twitter with OmnichannelX speaker and knowledge strategy specialist, Patrick Bosek. June 2, 10:00 AM Eastern Daylight Time / 4:00 PM, Central European Time, 2020
Discuss common difficulties in organisational workflows and teaming structures that hold brands back from omnichannel success LIVE on Twitter with Tim Hanse, principal consultant at Crossphase, an agency of content specialists. Follow the latest #OmniXConf Tweets June 4th, 2020 at 4:00pm to participate.
Podcast Ep. 8: Noz Urbina talks with Sarah Richards, founder of the Content Design movement, about how content design reset the conversation about the role of content and content professionals within the entire UK government.
Cruce Saunders and Noz Urbina explore how content structure can shape omnichannel enterprise publishing and the organisational structures that support it.
May 14, 4:00 PM - 5:00 PM, Central European Time, 2020
Rob Punselie (ContentKings) and Noz Urbina (Urbina Consulting) discuss the pitfalls on the road to digital success. Why is it hard for business to cope with increased customer ...
Een gesprek met Tim Hanse en Tjeerd Schopman, over wat en wie je nodig hebt voor omnichannel-succes.
Twitter Chat: May 15, 2:30 PM-3:30 PM, Central European Time, 2020
How do you show customers you’re there in a crisis without being tone-deaf, inauthentic, or creepy? Yuri Vedenin is the founder of UXPressia and is on the same ...
Forrester Senior Analyst Mark Grannan talks "Agile CMS" and how it enables Content-as-a-Service for all channels from a single, central hub.
Make this the year you comprehend the connections and master the methods linking content design with delivering excellent omnichannel experiences.
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts.
For omnichannel success you need to master 4 key disciplines and their interactions: content, design, governance, and systems.
Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
Chatbots in omnichannel klantcontact: Lee Boonstra van Google spreekt erover op OmnichannelX 2020. Lees hier een interview met haar.
Gina Balarin talks about how to get customers telling their success stories by delivering great omnichannel experiences across the customer lifecycle.
Are traditional content inventories a necessity of content projects? David Hobbs, author of the "Website Migration Handbook", shows us more strategy and visual approaches.
Forrester's Senior analyst Ryan Skinner answers 10 questions on omnichannel strategy for your enterprise.
Margot Bloomstein and Noz Urbina discuss brand trust and the human factors involved in achieving it in an omnichannel environment.
Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM's experiences going omnichannel.
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omnichannel in a complex business context.
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Forrester's Ryan Skinner shares a wide range of insights he's developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of "going digital".
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.
"Think with Google" have posted new research that supports the underlying OmnichannelX philosophy: content and marketing are becoming inherently cross-disciplinary domains.
Have a great article idea?
We share knowledge from our speakers and organisers here, but we’re also interested in community contributions!