New 2023 themed session series announced
Learn from a mix of on-demand and live and interactive sessions starting now to the end of the year.
- Omnichannel in pharma and life sciences
- Designing content for headless, omnichannel, and personalisation
Session Series: Omnichannel in Pharma and Life Sciences
Unleash pharma’s omnichannel potential. Explore AI-driven next-best-action, modular content, data integration, and the future of omnichannel.
Ask your questions at our next live sessions
Omnichannel in pharma: Scaling up your content operations
Pharma companies around the world are trying to “go omnichannel”. Various departments, from Medical Affairs and MedInfo to Commercial and Marketing to Regulatory and SciComm are looking at ways to improve efficiencies, outcomes, and audience experience.
In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration.
We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences and more to outline proven strategies and tactics to help teams across the organization move towards omnichannel.
This webinar is hosted by The Content Wrangler and is sponsored by Urbina Consulting.
Omnichannel solutions for pharma
Pharmaceutical and Life Science companies are trying to “go omnichannel”. Around the world, they are forming teams and investing millions. Teams are suddenly being asked to develop and execute on strategies and platforms vastly more complex than anything they have done before. And this is all to be executed whilst maintaining quality, compliance, and staff morale — a tall order!
This session hosted by RWS will draw upon case studies from the likes of Eli Lilly, Roche, and 3M Lifesciences to clearly define why and how proven strategies and tactics successfully implement methods like component content (aka: ‘atomic’, ‘modular’, ‘structured’, ‘reusable’, “like Lego”…), omnichannel data and analytics integration, and tagging and categorising for personalisation and regional compliance at scale.
On-demand recordings available now
Session Series: Designing content for Headless, Omnichannel, and Personalisation
Join these sessions to learn to design the content your business needs. We’ll cover content and metadata modelling examples and techniques. Learn the best practices and how to avoid the most common mistakes from multiple experts in the field. We’ll tackle demystifying, applying, and maintaining your models – and more.
You can register for the whole series for reminders of all current and upcoming sessions in this series, or just the individual sessions you want to attend. Your pick!
Registered for a past event? Sign in to view recordings on-demand.
What is OmnichannelX?
Content, design, governance, and systems; we believe these are the key elements that make or break omnichannel success. That’s why OmnichannelX delivers online events, interviews, and articles for digital professionals and cross-functional teams.
Learn from and network with people in the trenches making unified experiences work for organisations and audiences around the world.
These are people who have a deep understanding of the “trees” as well as the benefits of the “forest”.
What is omnichannel?
Featured speakers from past sessions
The Omnichannel Quad
Every successful omnichannel initiative considers four key areas. This simple framework helps one understand how all effective communications are related.