2020 Programme – June 10 – Day 2

Case studies and omnichannel lessons from Adobe, Stanley Black & Decker, & more on Day 2 of our programme.

Workshops
Day 1
Day 2
Day 3
See this year's programme
 
​Times are in Amsterdam / Central European Time. Convert to your timezone with this table.

Can’t make it to a live session because of timezones? Ticket holders will receive a link and password to view all session recordings on Vimeo.com.

10:30 AM – 11:15 AM

Overcoming challenges of large enterprises to embed design thinking ways
Paras Aggarwal
Tabcorp Holdings Limited
Can Marketing and Support ever be friends?
Thijs Van Bemmelen
Basware
Matthias Lippert
Basware

11:30 AM – 12:15 PM

The Content Specialist’s skillset: how to build a multidisciplinary team to tackle the full omnichannel challenge
Tim Hanse
Crossphase
Tjeerd Schopman
Crossphase
The omnichannel journey of Stanley Black and Decker
Peter Scoins
Stanley Black & Decker

12:15 PM – 1:45 PM

Lunch & digital networking

1:45 PM – 2:30 PM

Failing in style: pitfalls of content style guide creation and how to avoid them
Saskia Videler
The Dutchess
Designing a user-centric taxonomy for your omnichannel strategy
Mary Little
Enterprise Knowledge
Megan Salerno
Enterprise Knowledge
Beyond marcomm: Bringing techcomm insights to editorial communications
Jeff Eaton
Autogram

2:45 PM – 3:30 PM

The three primary channels for knowledge content (and how to synchronize them)

3:30 PM – 4:00 PM

Q&A, discussion groups, & networking break

4:00 PM – 4:45 PM

A collaborative research and design process for breaking down silos to deliver unified experiences

5:00 PM – 5:45 PM

Content design 101: Resetting the conversation around content
Sarah Richards
Content Design London

5:45 PM – 6:15 PM

Day-end discussion & networking session

Workshops
Day 1
Day 2
Day 3
Tickets