2019 Programme

Workshops
Day 1
Day 2
See this year's programme

Conference Day 2 – February 01

Main room sessions – [add room name]

9:00

Opening address: Welcome back!
 
Noz Urbina
Urbina Consulting

9:30

Designing connected content

10:20

Coffee break

10:50

Updating content types for marketing and omnichannel: an IBM case study in agile content strategy

11:40

Panel discussion 

Our speakers discuss your most burning questions

12:30

Lunch

Buffet style lunch in the Victor Restaurant & lunch presentation:

The GDPR meets omnichannel
Tim Walters
The Content Advisory

Breakout sessions

14:00

It’s never the content. It’s always the content
Rahel Anne Bailie
ICP

Creating adaptive medical responses to health care professionals questions
Cecil Lee
Eli Lilly

15:00

Harnessing true enterprise knowledge
Joe Hilger
Enterprise Knowledge
Zach Wahl
Enterprise Knowledge

Building a bridge between the customer and engineering
Rhyne Armstrong
Cisco Systems

15:50

Coffee break

16:20

Omnichannel storytelling from the trenches
Bouke Vlierhuis
boukevlierhuis.nl

Evolve your content strategy with a customer-centric operating model
Ed Breault
Aprimo

17:20

Structured content authoring demystified
Jan Benedictus
FontoXML

Omnichannel Customer Journey Map and your product metrics
Nikita Efimov
UXPressia
Yuri Vedenin
UXPressia
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